# WHY NOW ?

### Pioneering New Ways to Discover Art

How Open Access, Community, and Connection Are Transforming the Art World

The NFT market is growing rapidly and at the forefront of innovation in art. With the total market capitalization of NFTs reaching over $2 billion in 2021, it is clear that there is a growing interest in digital art and collectibles. However, despite this growth, several challenges remain facing the NFT market.

The growing interest in NFTs and the increasing use of blockchain technology in art make now the perfect time to launch the NFT Auction House. By providing a comprehensive solution for NFT collectors and artists, the platform can potentially capture a significant share of the NFT market.

The company believes that with the current state of the market, there is an opportunity to fill the gap between the digital and physical world of art, and to provide a new way for artists to monetize their work and reach a wider audience.

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